ABOUT
In 2017 I picked up my first Canon DSLR with nothing more than curiosity. What started as experimenting slowly turned into something I genuinely loved, and over time that love grew into part of my career.
I spent my early years working in in-house marketing teams, learning how to plan campaigns, understand audiences, and build brands with intention. Alongside that, photography kept growing in the background. The more time I spent behind the camera, the more I realised how naturally it fit with everything I was already doing in marketing. Visual storytelling, emotional clarity, reading a moment all of it helped me see content differently, both creatively and strategically.
Working with photographers, videographers, creators, and influencers early in my career also shaped my perspective. It taught me that great content comes from connection, understanding people, their values, and the story they want to tell. That blend of creative intuition and strategic thinking is still at the centre of the work I do today.
Eight years later, I’ve had the opportunity to work with a range of brands, from ambitious startups to names like Adidas, YouTube, and Linda Farrow. Whether I’m directing a shoot, developing a content strategy, or refining a brand’s messaging, my goal is always the same: create work that feels intentional, honest, and effective.
Photography has shaped the way I move through projects. It keeps me grounded, teaches me to slow down, pay attention to details, and stay authentic. Marketing brings structure, clarity, and purpose. I use both side by side, one fuels creativity, the other gives it direction.
London inspires a lot of my approach: its pace, its diversity, its individual stories. My work is rooted in empathy, precision, and a desire to keep evolving.
When we work together, you’re not just bringing in someone to take photos or build a strategy. You’re gaining a creative partner who cares about clarity, connection, and telling your story well.
So the real question is:
What do you want the world to see?
What do you want the world to see?
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Thank you!