A polished campaign can dazzle, but nothing beats the authenticity of a real person using a product—applying a Thalgo hydrating serum, feeling its silky texture, or glowing after a Thalgo oil application. UGC and influencer-led reels capture these human moments, turning skincare into a shared experience. At Thalgo UK, I crafted and coordinated content that resonated with audiences, resulting in a 23% increase in Instagram engagement and a 15% boost in product awareness within six months.
SEO, structured data, content creation, influencer collaborations—each element worked together to elevate brand awareness and reach in the anti-aging market. Marketing is a journey not just a destination—it’s knowing what works, why it works, and how to refine it.
REELS
In the beauty industry, reels aren’t just content—they’re a vibrant conversation that brings products to life. During my time as a Digital Marketing Executive at Thalgo UK (March 2023 – May 2025), I harnessed the power of user-generated content (UGC) and influencer-led reels to bridge the gap between brand and audience, making Thalgo UK’s luxury skincare and haircare products tangible, relatable, and trusted. On this page you explore some of the images, designs, and videos I created to drive engagement, boost brand visibility, and spark meaningful connections with beauty enthusiasts.
